From an old post:
I haven't read Harlequin's sexy romance for a while, since I've been immersed in Pride and Prejudice fan fiction for the past two years. Yesterday I picked up one from an author I usually like. Guess what? The super-rich hero (the boss) actually had sex with bimbo twins and the next day, he asked the heroine (the Personal Assistant) to take them out for shopping.
I switched off immediately. For the villains and others, multiple partners are ok. But I like my hero with...hero's character.