Slovenia-based Lisca lingerie's Smart Memory Bra alters its shape when the wearer's body temperature changes, pushing breasts closer together when a woman gets flushed after seeing someone attractive.
Designer Suzana Gorisek said: "As a woman's body changes, so the size of the bra changes. That's the advantage of this bra."
As soon as the wearer's temperature decreases the bra deflates.
And earlier this week, underwear firm Triumph International showed off their new bra offering, which boasted a ticking clock on the front.
The bra is designed for women who are looking for a husband, and the only way to stop the clock counting down is to slip an engagement ring into the mechanism.
When the jewellery is put in place, the clock halts and Felix Mendelssohn's 'The Wedding March' begins to play.
What if Elizabeth is wearing one of these when she meets William ...
Read the source article here. Courtesy of Lydia